Google just added YouTube TV to YouTube app on Roku — this is war

Google only added YouTube Telly to YouTube app on Roku — this is war

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The gloves are off. Ane week after Roku kicked YouTube TV out of its platform, Google's responded by upping the ante — and putting the live Idiot box service in its YouTube app.

Now, if Roku wants to stay stiff, it has to kick the YouTube app out, too, and risk the ire of every YouTube-loving streamer who's bought its devices.

This news comes from The Verge, which reports that Google is looking into other workarounds as well. This kind of inter-company warfare, where the customer always loses, is zip new. Roku alleges that Google demands for unique and preferential treatment for its apps, to go sensitive customer data not bachelor to other companies and manipulation of search results.

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Google as well wants Roku to support AV1 video decoding, which could increment the toll of Roku devices. In response, Google points to the recent history of Roku'southward app problems, where HBO Max and Peacock, amongst others had to go through work to get into Roku devices.

In a blog mail service, the YouTube Team claimed that "Despite our best efforts to come up to an agreement in the all-time interests of our common users, Roku terminated our deal in bad religion amidst our negotiation. Unfortunately, Roku has often engaged in this tactic with other streaming providers."

The Verge reports that the YouTube app will beginning to include a "Become to YouTube TV" in the coming days, which will bring them to YouTube TV inside the YouTube app. This option will announced on other devices over time, but arrive on Roku beginning. Google is fifty-fifty looking to give complimentary streaming devices for YouTube Television receiver members, in the upshot that this is necessary.

Such a need would likely only come about if Roku decided to delete YouTube's apps from devices altogether. The current loss of the YouTube Goggle box app on Roku is but hitting the Roku Channel Store, where the app was de-listed. Anyone with the app yet on their Roku device or Goggle box could however lookout man live TV. If Roku decides to keep to play hardball, it would likely make it impossible for users to download the YouTube app once more until the spat is resolved.

And while YouTube Tv is 1 of the about popular alive TV services (with more than three million users) and best cable TV alternatives, YouTube is a much bigger fish. The video site sees more than 2 billion users logged in each month, and those who beloved to put the platform on their TV rely on devices such as Roku to take the YouTube app.

Roku is the top streaming device platform in the U.Southward., with Fire Boob tube in second place.

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Henry is a senior editor at Tom's Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the by six-plus years. Prior to joining Tom'south Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He'south likewise covered the wild earth of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.